Worldwide Olympic partner Coca-Cola have today unveiled their new global campaign for the London 2012 Games which will be titled “Move to the Beat” and led by Grammy award-winning music producer Mark Ronson.
The aim of the campaign is to bring teenagers closer to the Olympics and sport in general by harnessing teenager’s passion for music and the campaign will see Ronson, alongside chart-topping vocalist Katy B, create a new song by fusing together the sounds of Olympic sport.
The 36-year-old Ronson, who was born in Notting Hill, travelled the world to gain inspiration for the song by meeting young athletes and recording the sound of them competing to provide the beat for the tune.
The song is set to be released as a worldwide single next year and will provide the soundtrack for television commercials, mobile and digital platforms and Coca-Cola events during the 2012 Olympics.
